You can plant the seeds early when the ground can be worked like Burpee says but they will take a long time to germinate in cool soil like Burpee says (10-21 days). Mature Swiss Chard plants can handle light frosts, I'm not so sure about seedlings if they get hit with a hard frost in early spring.
I've never planted them too early because they don't grow very fast until the weather and soil warms up anyway. Last year I pre-sprouted the seeds indoors in May, which only took 4 days and then planted the sprouts directly in the garden.
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