I tried $3/plant, but sales were much better with a 4/$10 offer as well. Most folks went for the 4/10 deal, which moved more plants, and I didn't need to carry quarters around.
My plants are in either 3.5" square pots or plastic drinking cups. This year I got a bunch of pressed 4 cup carriers like you get at fast food joints, and they hold the cups & pots securely for the trip to their new home. Worked out great, and customers were happy to be able to easily carry their plants.
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