If you click on the Eurofresh site you'll see that the variety name is Brilliant and that they have exclusive use to grow them and distribute fruits in the US.
I'm 99.9999% sure it's hybrid seed as is most of the seed grown for varieties like this that are marketed in stores, so, as mj says if you want to save seeds, called the F2 seeds and then grow out lots of plants to see if you can find some that resemble the hybrid, and keep doing that for several years until you have an OP variety that breeds true, well, that's an option.
Hmmmm, a one paragraph sentence I just wrote. My excuse? It's been a difficult day here, trust me.
