I have noticed at farmers markets, names mean nothing unless it is something their grandfather used to grow. I think it is best to list most of the OP varieties as "Herilooms" like the grocery stores do. I will always tell them the names if they ask specifically, but the most common questions asked to me are:
1. What is the best tasting
2. I want a good tomato for sandwiches
3. I want a low acid tomato - what do you recommend
4. I want a sweet tomato - what do you recommend
5. Which tomatoes are best for cooking.
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