I think there are a couple of different mentalities at work.
Some people just don't understand that for the average gardener who might put out 6 tomato plants an off type is going to be upsetting.
That's a risk we all take though as there is always a chance of a crossed seed, I know I have gotten them from large vendors as well as small. But it's different if someone is selling something they know is going to segregate into X different phenotypes.
Others are rushing things to market to be first or exclusive. The same mentality that causes some to rename varieties so they can be the only ones with the uber rare version. It takes years to stabilize a cross and if money is your end goal in breeding then those last 3-4 years to fine tune things appear to be tempting to skip.
It's unfortunate but I think it's going to get a bit worse before it gets any better.
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