Thread: Zima tomatoes
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Old February 6, 2011   #13
gourmetgardener
Tomatovillian™
 
Join Date: Feb 2011
Location: Canada (Zone 6b)
Posts: 119
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Just like Kumato, Zima is not a variety, but a brand. All tomatoes bearing the Kumato brand are produced from the Olmeca F1 variety - which is owned by Syngenta and licensed.

I grow tomatoes commercially - one of the seed reps I deal with told me since then they've wisened up after they made the mistake of registering the Campari trademark and getting caught up in a legal battle with their seed supplier and other growers - they develop their own marketing trademark for something that's out there on the market. That way they get the marketing buzz, and at the same time they throw a curveball at their competitors - it's all in the brand.

http://www.floridafarmers.org/news/a...paritomato.htm
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