What I did may or may not work for you, each area is different.
When I sold some of the starts I did ( I gave about 500 away to the community garden people), at $3.00 each or 4/$10.00, they were in the solo cups with holes drilled through the bottoms. I wrote on the cups with markers, variety, color, size of tomato and leaf type. That way, no labels to lose, being me, or smudge, or to be pulled out and put in the wrong cup. Plants were 6 to 10 inches in the solo cups date of sale.
I bought the solo cups at walmart, and with soiless starter, seed, water, fertilizer and my work, I figured I had right at 50 cents a solo cup/tomato plant on average invested. I also paid one of the neighbor hood girls to help set up the tables in my driveway and sort plants out. That was not figured in the average cost. I did not sell any 4 or 6 packs.
Advertised on Craig's list and on the local radio swap show that goes on early Saturdays - all free. I did do the Craig's list for 3 weekends prior to and including the weekend of the sale. I ran the sale Saturday and Sunday, 10 am to 3 pm under the oak tree, also offered bottled water for 50 cents ( was in a big tub with ice).
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