Thanks for the link, and the suggestions.
On an academic side note, that trademark claim of theirs is pretty weak. The rule about colors is that they are too generic to trademark, so "Bullet" is the only word they can lay a trademark claim to. If they didn't register the mark, they would only get regional protection anyway. The burden would be on them to prove that the name of one of their products deserved the same trademark protection as their business name...and I think they'd lose, not that anyone would ever pay a lawyer $25K to argue this case, anyway.
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