There are also "Learned and cultural" factors. How about mental block ? Or self suggestion ?
Let me give you just one example .
Have you heard of something called "Bitter Melon"? Well, the name says it all. It is plain bitter. But the Asians and E.Indians eat it all the time and love it. I tried it couple of times (as recommended by an Asian how to prepare it. It was just bitter.
Gardeneer
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