Can you fade the background a bit more? At least on screen, it's a bit hard to separate from the text.
There's no space between the colon and dollar sign on the first picture.
Are you selling seeds? Plants? How many seeds per packet?
I had to go back to read the bulk text; it was a bit overwhelming. Is your target audience market goers or commercial? If the former, are they people like me, with a few plants, or farmers?
My gut feeling is there's too much information for your average user and too much basic info for your pro.
I think it really depends on your target audience, though.
I like the second one, kind of like a wine shelf talker. Those always get my attention.
talkers
Edit: I think plants? I would ditch the seed sowing info, maybe replace with a short line about how OP varieties allow you to save seed. Also, the bugs and pesticides stuff might be a bit too much.
Just my thoughts as a consumer, please ignore if they aren't helpful to you!
Tl