Yes we do cut the watermelons and put a "show" piece out for customers to see. We also eat the melons we cut while we are at the market. The market is long, from 6AM to 2 PM. So we have to catch a snack as we can while working. That also seems to get customers interested.
Chefs here ARE interested in heirlooms. The problem I have is that most are also buying primarily from only "certified organic" growers. I'm not organic tho use very little most years that isn't organic. Since most organic grower don't have nearly the variety i have tho, I should be able to get at least a few interested. A few already get my cherry varieties.
Also new near the end of the season was a gift of a whole lot of the black knock down plastic crates. These are the very short crates that will be perfect for 1 layer deep tomatoes. That should help get them to the market in better condition.
Carol
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